Shopping, Seduction and Mr Selfridge

Book of the Week

On Radio 4 this week: "Shopping, Seduction and Mr Selfridge" by Lindy Woodhead, abridged by Richard Hamilton, read by Lindsay Duncan.
In 1909 London’s first dedicated department store opened in a glorious burst of publicity, spearheaded by the largest advertising campaign ever mounted in the British press.

In his eponymous store Harry GordonSelfridge created nothing less than a ‘theatre of retail’. His personal life was just as flamboyant - one of mistresses and mansions, racehorses and yachts. He was a maverick, showman, philanderer and dandy – and an inveterate gambler.

The fascinating story of Selfridge. This morning we heard about his struggle to open his store in London and how he revolutionized shopping in Britain. You can catch up with the 'Listen Again' link above. Weekdays 9.45am-10.00am, repeated 00.30-00.45am