It's a long piece but well worth the read if, like me, you are cynical about the whole online 'friendship' kick.
They call them social-networking sites for a reason. Networking once meant something specific: climbing the jungle gym of professional contacts in order to advance your career... Commercial society did not eliminate the self-interested aspects of making friends and influencing people, it just changed the way we went about it. Now, in the age of the entrepreneurial self, even our closest relationships are being pressed onto this template. A recent book on the sociology of modern science describes a networking event at a West Coast university: "There do not seem to be any singletons—disconsolately lurking at the margins—nor do dyads appear, except fleetingly." No solitude, no friendship, no space for refusal—the exact contemporary paradigm. At the same time, the author assures us, "face time" is valued in this "community" as a "high-bandwidth interaction," offering "unusual capacity for interruption, repair, feedback and learning." Actual human contact, rendered "unusual" and weighed by the values of a systems engineer. We have given our hearts to machines, and now we are turning into machines. The face of friendship in the new century.Via John Brissenden